THE STORY BEHIND
THE LENS
On Pointe Photography began in 2007, when Steve was asked to photograph his daughter’s dance school. Nineteen years on, dance is still at the heart of everything he does, from Move It Shake It competitions most weekends to school shows, studio sessions and shoots abroad.
Steve brings 19 years of specialist dance photography to every shoot. He knows how dance moves, and exactly when to press the shutter to capture the moment that matters.On Pointe Photography began in 2007, when Steve was asked to photograph his daughter’s dance school. Nineteen years on, dance is still at the heart of everything he does, from Move It Shake It competitions most weekends to school shows, studio sessions and shoots abroad.
Steve brings 19 years of specialist dance photography to every shoot. He knows how dance moves, and exactly when to press the shutter to capture the moment that matters.
Steve McCrum · Founder & Lead Photographer
Steve got his first SLR at 21 with absolutely no idea what he was doing — but he took it everywhere anyway. His first professional course came in 2006 in Bournemouth, covering weddings and studio work, and he started shooting weddings shortly after.
In 2007, he was asked to photograph his daughter's dance school — and that changed everything. What began as a favour became a specialism, and that specialism grew into a career spanning theatres, competitions, studios and locations across four continents.
In 2016, Steve added sports photography to his world — starting with the Ironman in Weymouth before being invited to Dubai to shoot the Ironman there and the Dubai Marathon. He has since worked across Europe, Africa, The Middle and Far East as well as USA.
All shot on Nikon. His favourite lens? His cheapest — the 85mm prime. Sometimes the simplest tools tell the best stories.
NEARLY TWO DECADES OF GETTING THE SHOT
MEET STEVE
Most weekends you’ll find Steve beside the judges at a Move It Shake It competition, running the live stage feed that lets parents in the rest area watch every routine. In show season it’s dance schools across the Midlands and the UK, with photo galleries live within 24 hours. Between seasons, it’s studio and location shoots, from Tamworth to Doha and Florida.
Whether it’s a soloist in the spotlight or the youngest dancer in the back row, every dancer gets the same care, because every dancer deserves to be seen at their best.
WANT TO WORK WITH STEVE?
Whether it’s a dance show, a studio shoot, a competition or an international project, Steve would love to hear from you. Show season books up fast, so get in touch early.